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Retention Marketing Manager

Israel - Ramat-Gan · Full-time

About The Position

As a Retention Marketing Manager, you will take part in building and evolving the communication program for Elementor users.

In this role, you will be strategically building and optimizing the user experience for millions of users. You will need to know our users and their needs, set up and deploy new emails and in-product flows, analyzing, optimizing for specific segmentations and leveraging industry best practices. You’ll identify new opportunities for the user lifecycle and drive performance, engagement and retention efforts that have a direct impact on the business growth and revenue goals.

Work Environment

Elementor is the leading website building platform for professionals using WordPress. Our users are web creators - developers, designers, and marketers, who create a new website every 10 seconds. 

Since launching in Israel in 2016, our reach now extends to more than 180 countries, with users building over 8M websites powered by Elementor. Elementor based websites now comprise 5% of all websites (yes, 5%!!!).

Responsibilities

  • Manage all aspects of the CRM execution. 
  • Manage end-to-end multi-channel campaigns: from ideation, through set up & segment and ends with analysis & optimization. 
  • Construct user journeys towards optimizing user engagement, conversion, and retention, via close collaboration with Product, Marketing, Content, and Creative teams.
  • Build a cross-channel experience with several touchpoints, like emails, in product, pushes to create automated, ad-hoc, triggered, and transactional programs
  • Monitoring and analyze campaign ongoing and end results, jointly with BI, to deliver recommendations based on insights and troubleshooting when necessary

Requirements

  • 2-3 years of hands-on email automation marketing and CRM experience
  • Solid knowledge of email industry best practices including contact strategies, targeting and segmentation, A/B testing, and analytics
  • Well versed in domestic and international email compliance laws like CAN-SPAM and GDPR
  • Experience in: initiating, building, analyzing and optimizing drip campaigns/user journeys for different life stages, driven by data and user behavior is a must
  • A proven track record of building campaigns driven by a deep understanding of the user behavior and needs
  • Strong analytical skills with a proven ability to work on data analysis both independently and via collaboration with BI analysts
  • Experience collaborating across multiple departments to execute projects
  • Excellent presentation, written, and verbal communication skills
  • SaaS marketing experience is a strong plus
  • Experience in website building and design is a strong plus

Apply for this position