Product Marketing Manager
About The Position
Elementor is the leading website creation platform for WordPress, and our Apps team is building the operational layer that turns it into a complete site-building suite. We are looking for more than a marketer; we need a voice for our products.
You are a creative storyteller and an educator who can build authority and awareness around our apps. You understand that users don't just buy a tool—they buy into a solution for their needs, whether it's through a free app or a paid subscription. You will be the face and voice that engages with our community, turning complex features into compelling reasons to buy and stay.
Work Environment
What do we do
Elementor is where web creation happens for real.
We are a multi-product platform powering over 13% of the internet.
Our products give millions of web creators: developers, designers, and marketers - everything they need to build, scale, and succeed.
From Israel to more than 160 countries, a new website goes live with Elementor every 10 seconds.
How do we do it
By staying AI-first, data-driven, and human-led.
We build real products that deliver real value, and we do it together.
At Elementor, creativity, fast feedback, and open collaboration shape everything we do.
You will find good energy and people who genuinely care about the product, the users, and each other.
It is a place to grow, make an impact, and help shape the future of the web.
Responsibilities
- Strategic awareness & thought leadership: Own the narrative and value proposition of each product for external markets. you will establish our products as the gold standard for site operations through high-authority education, positioning, and storytelling that resonates with both individual creators and agencies.
- Hands-on user discovery: Lead the qualitative research engine for the team. You will conduct user interviews and engage in deep-dive sessions to uncover the workflows and pain points that define our product roadmap and marketing strategy.
- Inbound product influence: Translate your qualitative research and community insights into actionable requirements for the product team. You will ensure that user pains found "in the wild" directly influence our roadmap to maintain our competitive edge.
- Public presence & education: Serve as the primary "voice" of the product. You will lead the charge in hosting webinars, podcasts, and live demos, and representing the brand at conferences to bridge the gap between technical features and real-world value.
- Community authority: Cultivate a high-trust presence within professional circles (Reddit, Discord, GitHub). You will move beyond "broadcast marketing" to engage in authentic dialogue, turning community insights into a competitive advantage.
- Ecosystem positioning & social proof: You will build the credibility of our products through strategic briefs, comparisons, case studies, and community-driven endorsement programs that prove the value of our entire toolset.
- External growth & distribution: Move beyond linear funnels to build community-led distribution loops. You will identify ways to turn user education and external engagement into a sustainable engine for product awareness and new user adoption.
Requirements
- Experience: 2+ years of product marketing experience, with a proven track record in community-led growth, external market education, or user-centric SaaS.
- Native English speaker: (mandatory) exceptional verbal and written communication skills with a distinct, engaging "voice."
- Public persona: Naturally comfortable and experienced in public-facing roles (podcasting, webinars, or public speaking).
- Research mindset: Expert at conducting user interviews and synthesizing "human feedback" into strategic marketing pillars.
- Forum savvy: A deep, native understanding of professional communities like Reddit, Discord, and GitHub.
- Strategic autonomy: A self-starter who can take a broad vision and execute it with speed and precision without needing constant supervision.
- Growth-led innovation: Familiarity with growth frameworks that prioritize earned channels and community-led authority over short-term hacks or competitive mirroring.
Podcast
Our shiny podcast “Elementalks” will give you a glimpse behind the scenes of the various at Elementor!
Who are the people working here? What is the best way to integrate into a specific team? Click here for all the episodes and find out.
Statement
Here at Elementor, we encourage our employees to express their personality and identity (whether gender, ethnic, religious, or sexual), and we ensure fairness and equal opportunities. Our hybrid work model is designed to support performance while respecting individual needs.