Product Marketing Lead
About The Position
Elementor is seeking a highly-motivated and experienced Product Marketing Lead to lead the successful introduction, go-to-market, and adoption of our newest product.
As a Product Marketing Lead, you’ll direct our newest strategic product that is currently in the development stage. You’ll play a pivotal role in shaping its market positioning, developing its GTM strategy, and driving adoption among our target customers. You’ll collaborate closely with our product management, marketing, and growth teams to define the product's unique value proposition, identify customer needs, and create compelling messaging and positioning. You will lead and execute strategic marketing plans to generate awareness, drive customer acquisition, and enhance revenue growth.
Work Environment
What do we do?
Elementor is the leading website building platform for WordPress professionals.
Our vision is to empower web creators - developers, designers, and marketers, with the ability to create their futures one pixel at a time. We provide our users with everything they need to become successful web creators.
A new website is created every 10 seconds using Elementor!
Since we launched in Israel in 2016, we have expanded to more than 160 countries, with more than 17M websites powered by Elementor. More than 11% of all websites around the world are built using Elementor!
How do we do it?
At Elementor, we're building the future of web creation.
We believe in empowering both our employees and our users.
Elementor is a place where you can truly grow professionally and personally.
Creativity, friendship, curiosity, motivation, and professionalism are the driving force behind our journey. We take great pride in Elementor's constant scaling
Responsibilities
- Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
- Develop a deep understanding of the product, its unique value proposition, and target customer segments
- Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
- Craft compelling positioning and messaging that effectively communicates the product's benefits and market differentiation
- Conduct market research and redefine our view of the competitive landscape to inform decision making regarding our roadmap and GTM strategy
- Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration
- Work with sales and growth teams to meet revenue and customer goals
- Play a leadership role the marketing department without hands-on people management
Requirements
- 5+ years of proven experience as a Product Marketing Manager
- 5+ years of experience managing people
- Demonstrated success in developing and executing go-to-market strategies, including positioning, messaging, and campaign planning
- Strong understanding of top-of-funnel marketing, customer acquisition, and adoption strategies
- Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels, including wireframes and mockups
- Strong analytical skills, with the ability to interpret market research, customer insights, and competitive analysis to inform marketing strategies
- A self-starter who can work independently and manage multiple projects simultaneously
- Excellent English verbal and written communication skills
Podcast
Our shiny podcast “Elementalks” will give you a glimpse behind the scenes of the various teams at Elementor!
Who are the people working here? What is the best way to integrate into a specific team? Click here for all the episodes and find out.