Senior Product Marketing Manager
About The Position
Elementor is a fast-growing B2C company and leading WordPress website building platform with millions of users around the world.
We aim to transform the way web creators interact with our technology while delivering exceptional user experience.
Our commitment to innovation and exceptional user experiences drives us as we prepare to launch a strategic, new product that will disrupt the market and yield significant growth.
We’re seeking a highly motivated and experienced Product Marketing Manager to join our team and lead the successful go-to-market, introduction, and adoption of this product.
As Product Marketing Manager, you’ll play a pivotal role in shaping market positioning, developing go-to-market strategies, and driving adoption among our target customers. You’ll collaborate closely with cross-functional teams, including product management, marketing, and growth to define the product's value proposition, identify customer needs, and create compelling messaging and positioning. You will be responsible for executing strategic marketing plans that generate awareness, drive customer acquisition, and contribute to revenue growth.
Work Environment
What do we do?
Elementor is the leading website building platform for WordPress professionals.
Our vision is to empower web creators - developers, designers, and marketers, with the ability to create their future one pixel at a time. We provide our users with everything they need to succeed.
A new website is created every 10 seconds using Elementor!
Since we launched in Israel in 2016, we have expanded to more than 180 countries, with more than 13M websites powered by Elementor. More than 8.4% of all websites around the world are built using Elementor!
How do we do it?
At Elementor, we’re building the future of web creation.
We believe in empowering our employees and our users, enabling people to grow.
Creativity, professionalism, curiosity, motivation, and friendship are the driving force behind our journey, and we take great pride in the people of Elementor who lead the company’s constant scaling.
Responsibilities
- Work closely with the product management, design, and customer success teams to gather product feedback, influence product roadmaps, and ensure a seamless customer experience throughout the product life cycle
- Develop a deep understanding of the product, its unique value proposition, and target customer segments. Craft compelling positioning and messaging that effectively communicates the product's benefits and differentiation in the market
- Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product
- Leverage customer research, feedback, and market intelligence to develop accurate customer segments and identify key customer pain points, needs, and preferences. Align marketing initiatives to address these insights and create compelling customer experiences
- Create impactful marketing materials, including product videos, website content, emails, and blog posts, that effectively communicate the value and benefits of the new product and increase awareness and adoption
- Plan and execute the successful launch of the new product, including coordinating marketing activities, monitoring campaign performance, and adjusting strategies as needed. Measure and report on campaign effectiveness and make data-driven recommendations for optimization
- Improve user journeys to increase customer acquisition, conversion, and engagement rates
Requirements
- 5+ years of proven experience as a Product Marketing Manager in B2C/B2B (SaaS experience - an advantage)
- Strong understanding of top-of-funnel marketing, customer acquisition, and adoption strategies
- Demonstrated success in developing and executing go-to-market strategies for new products, including positioning, messaging, and campaign planning
- Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels, including crafting wireframes and mockups
- Strong analytical skills, with the ability to interpret market research, customer insights, and competitive analysis to inform marketing strategies
- Self-starter who can work independently and manage multiple projects simultaneously
- Excellent English verbal and written communication skills