Product Marketing Manager
About The Position
Elementor is the leading website creation platform for WordPress, empowering professionals and aspiring creators alike to craft exceptional websites. The Product Marketing team at Elementor operates at the heart of the organization, bridging the product, users, and market.
We're looking for an experienced and enthusiastic Product Marketing Manager to impact the growth of Elementor’s new plugins—Image Optimizer, Site Mailer, and the upcoming Web Accessibility plugin. In this role, you’ll leverage your deep understanding of Product-Led Growth (PLG) strategies and marketing expertise to increase awareness, adoption, and revenue for these products through seamless integration with the Elementor editor.
Work Environment
What do we do?
Elementor is the leading website building platform for WordPress professionals.
Our vision is to empower web creators - developers, designers, and marketers, with the ability to create their futures one pixel at a time. We provide our users with everything they need to become successful web creators.
A new website is created every 10 seconds using Elementor!
Since we launched in Israel in 2016, we have expanded to more than 160 countries, with more than 18M websites powered by Elementor. More than 11% of all websites around the world are built using Elementor!
How do we do it?
At Elementor, we're building the future of web creation.
We believe in empowering both our employees and our users.
Elementor is a place where you can truly grow professionally and personally.
Creativity, friendship, curiosity, motivation, and professionalism are the driving force behind our journey. We take great pride in Elementor's constant scaling
Responsibilities
- Growth: Develop and implement a comprehensive PLG strategy that integrates plugin discovery and promotion into the Elementor editor experience.
- Go-To-Market Execution: Plan and execute product launches, including positioning, messaging, and campaigns that resonate with target users.
- Cross-Functional Collaboration: Work with product, R&D and marketing teams to align on revenue goals, improve user experiences, and maximize conversion rates.
- Messaging mastery: Craft clear, compelling, and persuasive messaging for all marketing assets. Develop positioning and narratives that communicate the unique value of our plugins across various touchpoints (web pages, emails, ads, product screens, etc.).
- Customer Insights: Conduct user research and analyze behavior to identify pain points and opportunities for driving plugin adoption and subscription conversions.
- Data-Driven Optimization: Analyze performance metrics to identify areas for improvement in onboarding, engagement, and retention. Propose and execute data-driven experiments to optimize adoption and upgrade rates.
- Market Expertise: Stay informed about the competitive landscape and evolving trends in web performance, email marketing, and accessibility to refine strategies.
Requirements
You’ll thrive as a Senior Product Marketing Manager at Elementor if you:
- Experience: Have 5+ years of experience in product marketing, with a focus on SaaS or software solutions targeting SMBs or professionals.
- PLG Expertise: Are highly knowledgeable about Product-Led Growth strategies and how to apply them effectively in B2C or B2B contexts.
- Messaging Expertise: Can crack any content asset with perfect wording, ensuring precision, clarity, and a tone that resonates with the target audience, converts and inspires users across diverse mediums.
- Strategic Thinker: Have a proven track record of crafting and executing go-to-market strategies that deliver measurable results.
- Analytical Skills: Are data-driven, with strong analytical skills and familiarity with tools for A/B testing, user segmentation, and metric analysis.
- Collaboration: Can operate independently while excelling in cross-functional team environments.
- Market Knowledge: Have a background in website creation platforms, design tools, or marketing software. Experience with plugins, SMBs, or mid-market audiences is a plus.
- Language Proficiency: Excellent verbal and written communication skills in English.
Why Join Us?
At Elementor, you’ll have the opportunity to work on cutting-edge products that empower millions of creators worldwide. You’ll collaborate with a passionate, innovative team dedicated to shaping the future of web design and performance tools.
Podcast
We recorded and filmed a podcast specifically for you.
We recommend watching or listening to better understand the story behind the team, the essence of the role, and how to optimally prepare for the next step in your recruitment process.
https://creators.spotify.com/pod/show/elementalks-by-elementor/episodes/ep-e2g86eu/a-ab0j87e