Technical Marketing Automation (Ops)
About The Position
Elementor is seeking a self-motivated and passionate Technical Marketing Automation Specialist to assist in the day to day hands-on and long-term planning, development, and execution of our multi-channel marketing strategy. You will be responsible for the technical aspects of our marketing automation by advising, building, and optimizing communication journeys and communication blasts to millions of users in dozens of segments.
Responsibilities
- Develop and maintain designed HTML emails and templates (responsive and personalized)
- Ensure effective and healthy deliverability of automation and broadcast campaigns using our CRM system (Braze)
- Build and QA campaigns and journeys to ensure compliance using briefs, accurate tracking, programming guidelines, content strategy, and evolving standard methodologies
Requirements
- Advanced knowledge of HTML & CSS as it applies to emails
- Solid, up-to-date knowledge of current email marketing industry best practices, trends, and challenges (CAN-Spam/GDPR/CCPA compliance, responsive design, deliverability, testing, email performance metrics, etc.)
- Detail-oriented, with demonstrated success in delivering multiple campaigns
- An agile and collaborative team player with strong critical thinking skills, problem-solving capabilities, and an excellent communicator
- Familiarity with Braze - a plus
- Strong knowledge of Liquid language and an ability to code, manipulate, and troubleshoot templates - a plus