Product Marketing Manager
About The Position
Elementor is the leading website creation platform WordPress, empowering professionals and aspiring creators to create incredible websites.
The Product Marketing team at Elementor sits at a strategic intersection, connecting the product, the users, and the market.
We're looking for an enthusiastic and motivated individual who understands the power of exceptional product marketing.
As a Product Marketing Manager, you'll become an expert on our product, customers, the market, and the competitive landscape.
You'll shape our go-to-market strategy and the future of our product by working cross-functionally with our leadership, marketing, and product teams.
Work Environment
What do we do?
Elementor is the leading website building platform for WordPress professionals.
Our vision is to empower web creators - developers, designers, and marketers, with the ability to create their futures one pixel at a time. We provide our users with everything they need to become successful web creators.
A new website is created every 10 seconds using Elementor!
Since we launched in Israel in 2016, we have expanded to more than 150 countries, with more than 12M websites powered by Elementor. More than 8% of all websites around the world are built using Elementor!
How do we do it?
At Elementor, we're building the future of web creation.
We believe in empowering both our employees and our users.
Elementor is a place where you can truly grow professionally and personally.
Creativity, friendship, curiosity, motivation, and professionalism are the driving force behind our journey. We take great pride in Elementor's constant scaling.
Responsibilities
- Partner with our product team to develop, implement and execute a world-class product go-to-market and launch strategy
- Develop and communicate Elementor’s value proposition through marketing materials, web pages, emails, product screens, and more, to drive feature adoption, success, and retention
- Develop an expert understanding of Elementor’s products, use cases, and the markets in which we compete to drive unique market positioning, messaging & adoption strategies.
- Conduct customer interviews/market research and redefine our view of the competitive landscape to influence decisions regarding the roadmap and go-to-market strategy
- Work cross-functionally with sales and growth teams to meet revenue and customer goals
Requirements
You'll thrive as a Product Marketing Manager at Elementor if you:
- Have 3+ years of experience as a product marketing manager
- Are a storyteller with innovative and creative skills, and a strong team player
- Have a track record in crafting positioning, user segmentation, and packaging new and existing products in the market
- Have experience creating high-end marketing collateral across multiple channels
- Have experience creating high-detail wireframes and mockups for web pages, emails, product screens, etc
- Possess a high degree of design aesthetics, and can guide other stakeholders toward the best results
- Have strong proven analytical skills, are data-driven, and are familiar with A/B testing
- Able to operate independently across a set of cross-functional partners
- Have a background in SaaS, B2C, and or design software industry. Experience with targeting SMBs/mid-market is a plus.
- Excellent verbal and written communication skills in English.