User Acquisition Lead - Maternity Leave - 6 months
Israel - Ramat-Gan
· Full time
· Senior
About The Position
Elementor is seeking a User Acquisition Lead to drive growth initiatives in the marketing department, focusing on expanding our user base and optimizing acquisition strategies.
Responsibilities
- Own the planning and execution of global, large-scale marketing campaigns on ad platforms such as Facebook, YouTube, and Google, ensuring KPIs are met.
- Drive growth into new marketing channels
- Manage and optimize marketing budgets with a focus on ROI, leveraging A/B testing and data-driven experiments to improve performance
- Collaborate with our Creative, Design, Revenue, and Product teams to align marketing efforts with business goals and create standout campaigns
- Monitor and analyze campaign data to continually optimize performance and report results to senior management
Requirements
- 5+ years of experience managing large-scale campaigns – a must
- Strong understanding of user acquisition funnels and subscription-based business models (SaaS)
- Experience with multiple user acquisition channels (including Google, YouTube, Meta, ChatGPT Ads, etc.)
- High proficiency in building, optimizing & managing AI tools and workflows.
- AI Tool Proficiency: Hands-on experience using Generative AI tools for marketing creative production, copywriting, and rapid prototyping.
- Creative Automation & AI Generation: Leverage Generative AI tools (e.g., Midjourney, ChatGPT, Runway, ElevenLabs) to rapidly produce, localize, and iterate on high-performing ad creatives, copy, and visual assets.
- AI Tool Integration: Evaluate, adopt, and integrate emerging AI platforms and growth stacks to optimize workflow efficiency, creative production, and performance tracking.
- Data-driven mindset with strong analytical skills and the ability to work with large sets of data
- Proactive and adaptable with a growth mindset
- Hands-on experience with Google Analytics
- Deep understanding of SEO – an advantage
- Familiarity with WordPress – an advantage
- Creative thinking and copywriting skills – an advantage
- Excellent written and verbal communication skills in English