Director of Marketing

Israel - Ramat-Gan · Full-time

About The Position

Elementor is seeking a highly-motivated and experienced Marketing Director to lead the successful introduction, go-to-market, and adoption of our newest product.

As Marketing Director, you’ll direct our newest strategic product that is currently in the development stage. You’ll play a pivotal role in shaping its market positioning, developing its GTM strategy, and driving adoption among our target customers. You’ll collaborate closely with our product management, marketing, and growth teams to define the product's unique value proposition, identify customer needs, and create compelling messaging and positioning. You will lead and execute strategic marketing plans to generate awareness, drive customer acquisition, and enhance revenue growth.

Work Environment

Elementor is a fast-growing B2C company and leading WordPress website building platform with millions of users around the world. 

We aim to transform the way web creators interact with our technology, while delivering exceptional user experience. Our commitment to innovation and exceptional user experience drives us as we prepare to launch a strategic new product that will disrupt the market and yield significant growth.

Responsibilities

  • Collaborate with cross-functional teams to develop and execute comprehensive go-to-market strategies that maximize awareness and user acquisition of the product 
  • Develop a deep understanding of the product, its unique value proposition, and target customer segments 
  • Work closely with the product management, design, and customer experience teams to gather product feedback and ensure a seamless customer experience throughout the product life cycle
  • Craft compelling positioning and messaging that effectively communicates the product's benefits and market differentiation
  • Conduct market research and redefine our view of the competitive landscape to inform decision making regarding our roadmap and GTM strategy
  • Evaluate and optimize processes and frameworks to improve the effectiveness of product launches and cross-functional collaboration
  • Work with sales and growth teams to meet revenue and customer goals
  • Play a leadership role the marketing department without hands-on people management


Requirements

  • 5+ years of proven experience as a Product Marketing Manager
  • 5+ years of experience managing people 
  • Demonstrated success in developing and executing go-to-market strategies,including positioning, messaging, and campaign planning
  • Strong understanding of top-of-funnel marketing, customer acquisition, and adoption strategies
  • Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels, including wireframes and mockups
  • Strong analytical skills, with the ability to interpret market research, customer insights, and competitive analysis to inform marketing strategies
  • A self-starter who can work independently and manage multiple projects simultaneously
  • Excellent English verbal and written communication skills

Podcast

Our shiny podcast “Elementalks” will give you a glimpse behind the scenes of the various teams at Elementor!

Who are the people working here? What is the best way to integrate into a specific team? Click here for all the episodes and find out.

https://elemn.to/product-marketing

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