Director of Product Marketing – Editor
About The Position
We’re seeking a Director of Product Marketing – Editor to define and lead the market narrative for Elementor’s Editor. This role will be central to shaping the Editor’s positioning, storytelling, and go-to-market strategy — ensuring that what we build resonates deeply with web creators, agencies, and enterprises.
As Director of Product Marketing, you’ll lead a team of Product Marketing Managers (PMMs) and collaborate closely with Product, Design, Growth, and Sales to drive adoption, conversion, and retention. You’ll act as the bridge between customer insights, competitive trends, and product strategy, ensuring the Editor is not only loved by users but also wins in the market.
Work Environment
What do we do?
Elementor is the leading website building platform for WordPress professionals.
Our vision is to empower web creators - developers, designers, and marketers, with the ability to create their futures one pixel at a time. We provide our users with everything they need to become successful web creators.
A new website is created every 10 seconds using Elementor!
Since we launched in Israel in 2016, we have expanded to more than 160 countries, with more than 18M websites powered by Elementor. More than 12% of all websites around the world are built using Elementor!
How do we do it?
At Elementor, we're building the future of web creation.
We believe in empowering both our employees and our users.
Elementor is a place where you can truly grow professionally and personally.
Creativity, friendship, curiosity, motivation, and professionalism are the driving force behind our journey. We take great pride in Elementor's constant scaling
Responsibilities
- Positioning & Messaging: Define and continuously refine the value proposition and messaging for the Editor across freelancers, agencies, and enterprises.
- Go-to-Market Strategy: Lead integrated GTM plans for major launches, campaigns, and monetization initiatives, partnering with Product, Growth, and Sales.
- Customer & Market Insight: Drive market research, competitive intelligence, and customer segmentation to shape both roadmap priorities and positioning.
- Storytelling & Content: Develop narratives, messaging frameworks, and customer-facing assets that bring the Editor’s vision to life across all channels.
- Conversion & Monetization: Collaborate with Product and Growth on strategies to increase free→Pro conversion, ARPU, and retention through compelling GTM execution.
- Agency & Enterprise Focus: Build tailored positioning and campaigns that expand Elementor’s footprint into agencies and enterprises.
- Cross-Functional Leadership: Act as the marketing counterpart to Product Directors, ensuring market alignment across discovery, development, and delivery.
- Team Leadership: Lead, mentor, and scale a team of Product Marketing Managers, fostering a culture of storytelling, clarity, and impact.
Requirements
- Experience: 5+ years in product marketing, including 3+ years managing teams in SaaS, B2B, or growth-driven environments.
- Strategic GTM Expertise: Proven track record building and executing go-to-market strategies for complex digital products.
- Storytelling Ability: Exceptional skill at crafting compelling narratives and positioning that resonate with technical and non-technical audiences alike.
- Monetization Focus: Strong background in SaaS monetization, packaging, or pricing strategy preferred.
- Customer Orientation: Deep empathy for users; ability to translate customer insights and data into actionable messaging and GTM strategies.
- Collaboration: Experience partnering closely with Product, Engineering, Design, and Sales to deliver impactful outcomes.
- Leadership: Demonstrated success building and leading high-performing PMM teams
- Communication: Excellent written and verbal communication skills in English; ability to represent Elementor externally as a thought leader.
Podcast
We recorded and filmed a podcast specifically for you.
We recommend watching or listening to better understand the story behind the team, the essence of the role, and how to optimally prepare for the next step in your recruitment process.