Director of Product Marketing – Editor
About The Position
We’re seeking a Director of Product Marketing – Editor to define and lead the market narrative for Elementor’s Editor. This role will be central to shaping the Editor’s positioning, storytelling, and go-to-market strategy — ensuring that what we build resonates deeply with web creators, agencies, and enterprises.
As Director of Product Marketing, you’ll lead a team of Product Marketing Managers (PMMs) and collaborate closely with Product, Design, Growth, and Sales to drive adoption, conversion, and retention. You’ll act as the bridge between customer insights, competitive trends, and product strategy, ensuring the Editor is not only loved by users but also wins in the market.
Work Environment
What do we do
Elementor is where web creation happens for real.
We are a multi-product platform powering over 13% of the internet.
Our products give millions of web creators — developers, designers, and marketers — everything they need to build, scale, and succeed.
From Israel to more than 160 countries, a new website goes live with Elementor every 10 seconds.
How do we do it
By staying AI-first, data-driven, and human-led.
We build real products that deliver real value — and we do it together.
At Elementor, creativity, fast feedback, and open collaboration shape everything we do.
You will find good energy and people who genuinely care about the product, the users, and each other.
It is a place to grow, make an impact, and help shape the future of the web.
Responsibilities
- Positioning & Messaging: Define and continuously refine the value proposition and messaging for the Editor across freelancers, agencies, and enterprises.
- Go-to-Market Strategy: Lead integrated GTM plans for major launches, campaigns, and monetization initiatives, partnering with Product, Growth, and Sales.
- Customer & Market Insight: Drive market research, competitive intelligence, and customer segmentation to shape both roadmap priorities and positioning.
- Storytelling & Content: Develop narratives, messaging frameworks, and customer-facing assets that bring the Editor’s vision to life across all channels.
- Conversion & Monetization: Collaborate with Product and Growth on strategies to increase free→Pro conversion, ARPU, and retention through compelling GTM execution.
- Agency & Enterprise Focus: Build tailored positioning and campaigns that expand Elementor’s footprint into agencies and enterprises.
- Cross-Functional Leadership: Act as the marketing counterpart to Product Directors, ensuring market alignment across discovery, development, and delivery.
- Team Leadership: Lead, mentor, and scale a team of Product Marketing Managers, fostering a culture of storytelling, clarity, and impact.
Requirements
- Experience: 5+ years in product marketing, including 3+ years managing teams in SaaS, B2B, or growth-driven environments.
- Strategic GTM Expertise: Proven track record building and executing go-to-market strategies for complex digital products.
- Storytelling Ability: Exceptional skill at crafting compelling narratives and positioning that resonate with technical and non-technical audiences alike.
- Monetization Focus: Strong background in SaaS monetization, packaging, or pricing strategy preferred.
- Customer Orientation: Deep empathy for users; ability to translate customer insights and data into actionable messaging and GTM strategies.
- Collaboration: Experience partnering closely with Product, Engineering, Design, and Sales to deliver impactful outcomes.
- Leadership: Demonstrated success building and leading high-performing PMM teams
- Communication: Excellent written and verbal communication skills in English; ability to represent Elementor externally as a thought leader.
Podcast
We recorded and filmed a podcast specifically for you.
We recommend watching or listening to better understand the story behind the team, the essence of the role, and how to optimally prepare for the next step in your recruitment process.
Statement
Here at Elementor, we encourage our employees to express their personality and identity (whether gender, ethnic, religious, or sexual), and we ensure fairness and equal opportunities. Our hybrid work model is designed to support performance while respecting individual needs.